Project 01

NewAge developed Lucim™, a skincare line, including 9 products, that needed branding. Our in-house creative team collaborated to develop the visual identity of the product line as well as the voice and tone.

We strategically coordinated a communication plan that would educate our global network of sales reps, called Brand Partners, on the new products available for them to start promoting. This included the production of all marketing materials needed to support this global product launch, including informative product one-pagers, internal email communication, interest-generating videos and social media assets.

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My primary role in this campaign was to develop our communication plan and work alongside our Senior Director of Marketing and Creative to craft the copy featured throughout the campaign.